Out of nowhere, Kiel has an idea...
Kiel: Ben, you should get a job just coming up with new franchises for giant media companies to exploit
Kiel: Example: give me a reimagined Disney property that could inspire brand loyalty across multiple plat forms in the hip, snarky 11-year-olds of the new Millenium
Ben: Peter Pan set in modern day New York City and the Lost Boys are a street gang
Kiel: We'll use hip hop in it too
Kiel: That suggestion is why i get a creative executive credit